IFIM

    SELLING  AS AN ORGANIZATIONAL  FUNCTION  The “selling” involves a conversation between a salesperson  and a potential customer where the salesperson tries to convincingly portray his product as the right solution to the needs of the customer so that the customer moves in the direction of buying the product. Please note that advertising, promotion, leaflet, videos, discounts are not considered selling as per this definition because in selling "conversation" and "interaction" and "convincing" and "buying" are important.      SALES AS AN ORGANIZATIONAL DEPARTMENT  since selling is a “customer facing” function of the company, sometimes other customer facing functions are also bundled along with the basic selling function for organizational convenience. Hence the “sales department” is frequently given additional responsibility for locating the customer. researching the customer needs and habits, doing price negotiations, c...